CALA is an all-in-one platform to run and scale your fashion house. With the introduction of their new app, fashion designers could now collaborate with their teams and select manufacturers on the go.

We were tasked with the creation of their app launch video, and produced a piece highlighting the design process of Atlanta fashion and skateboarding icon, Tyreek Morrison.

Whether it be his direct influence in the skateboarding community or his grailed clothing drops, we knew Tyreek would be the perfect subject for this project.

The final product centers around the process of serendipitous inspiration. It is a fast paced visual journey that pays homage to the iterative process of the modern designer.